https://www.planmedia.ar/en/blog Articles, case studies, and practical resources on brand strategy, content systems, and digital growth for founders and teams across Latin America and Europe. en Thu, 09 Jul 2026 08:38:08 GMT 2026-07-09T08:38:08Z en https://www.planmedia.ar/en/blog/auditar-videos-ia-antes-de-publicar-alcance-reels <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/auditar-videos-ia-antes-de-publicar-alcance-reels?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/tribe-v2-meta-auditar-videos-ia-antes-de-publicar-alcance-reels.jpg" alt="audit-videos-ai-before-publishing-reach-reels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>How to Use AI to Audit Your Videos Before Publishing (and Multiply Their Reach)</h1> <p>There's something most content creators don't know — or don't factor in.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/auditar-videos-ia-antes-de-publicar-alcance-reels?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/tribe-v2-meta-auditar-videos-ia-antes-de-publicar-alcance-reels.jpg" alt="audit-videos-ai-before-publishing-reach-reels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>How to Use AI to Audit Your Videos Before Publishing (and Multiply Their Reach)</h1> <p>There's something most content creators don't know — or don't factor in.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fauditar-videos-ia-antes-de-publicar-alcance-reels&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Marketing Systems Branding Strategy Algorythm Reels Instagram viral content Thu, 21 May 2026 07:31:06 GMT https://www.planmedia.ar/en/blog/auditar-videos-ia-antes-de-publicar-alcance-reels 2026-05-21T07:31:06Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-sleep-in-montpellier-direct-bookings <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-sleep-in-montpellier-direct-bookings?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/IMG_20251224_142103.jpg" alt="Case Study: Sleep in Montpellier — Direct Bookings and Less Airbnb Dependency — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Sleep in Montpellier: How to Reduce Airbnb Dependency Without Losing Occupancy</h1> <p>Every booking that comes through Airbnb or Booking costs between 15% and 20% in commission.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-sleep-in-montpellier-direct-bookings?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/IMG_20251224_142103.jpg" alt="Case Study: Sleep in Montpellier — Direct Bookings and Less Airbnb Dependency — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Sleep in Montpellier: How to Reduce Airbnb Dependency Without Losing Occupancy</h1> <p>Every booking that comes through Airbnb or Booking costs between 15% and 20% in commission.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-sleep-in-montpellier-direct-bookings&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Branding Strategy France hospitality Montpellier Wed, 06 May 2026 14:23:39 GMT https://www.planmedia.ar/en/blog/case-study-sleep-in-montpellier-direct-bookings 2026-05-06T14:23:39Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-thomas-dupuy-patrimo-night-content <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-thomas-dupuy-patrimo-night-content?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/ase-study-thomas-dupuy-patrimo-night-content.jpg" alt="Case Study: Thomas Dupuy — How an Offline Event Becomes a Digital Asset — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Thomas Dupuy and Patrimo Night: How an Offline Event Becomes Digital Assets That Sell for Months</h1> <p>There's a mistake almost everyone who organizes events makes.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-thomas-dupuy-patrimo-night-content?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/ase-study-thomas-dupuy-patrimo-night-content.jpg" alt="Case Study: Thomas Dupuy — How an Offline Event Becomes a Digital Asset — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Thomas Dupuy and Patrimo Night: How an Offline Event Becomes Digital Assets That Sell for Months</h1> <p>There's a mistake almost everyone who organizes events makes.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-thomas-dupuy-patrimo-night-content&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy heritage France investment personal brand Wed, 06 May 2026 14:14:55 GMT https://www.planmedia.ar/en/blog/case-study-thomas-dupuy-patrimo-night-content 2026-05-06T14:14:55Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-the-lab-cowork-repositioning-startups <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-the-lab-cowork-repositioning-startups?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-the-lab-cowork-repositioning-startups.jpg" alt="Case Study: The Lab Cowork — Repositioning From Freelancers to Startups — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>The Lab Cowork: The Coworking That Communicates Business Doesn't Compete on Price</h1> <p>One sentence summarizes this entire case:</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-the-lab-cowork-repositioning-startups?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-the-lab-cowork-repositioning-startups.jpg" alt="Case Study: The Lab Cowork — Repositioning From Freelancers to Startups — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>The Lab Cowork: The Coworking That Communicates Business Doesn't Compete on Price</h1> <p>One sentence summarizes this entire case:</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-the-lab-cowork-repositioning-startups&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Mon, 04 May 2026 16:20:36 GMT https://www.planmedia.ar/en/blog/case-study-the-lab-cowork-repositioning-startups 2026-05-04T16:20:36Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-mayro-dj-artistic-brand-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-mayro-dj-artistic-brand-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-mayro-dj-artistic-brand-strategy.png" alt="Case Study: Mayro DJ — Digital Strategy for an Internationally Growing Artist — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Mayro DJ: When the Artist Is Also a Brand</h1> <p>There's a difference between a musician with social media and an artist with a brand.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-mayro-dj-artistic-brand-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-mayro-dj-artistic-brand-strategy.png" alt="Case Study: Mayro DJ — Digital Strategy for an Internationally Growing Artist — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>Mayro DJ: When the Artist Is Also a Brand</h1> <p>There's a difference between a musician with social media and an artist with a brand.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-mayro-dj-artistic-brand-strategy&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Mon, 04 May 2026 16:05:57 GMT https://www.planmedia.ar/en/blog/case-study-mayro-dj-artistic-brand-strategy 2026-05-04T16:05:57Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-by-angels-miami-digital-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-by-angels-miami-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-by-angels-miami-digital-strategy.jpg" alt="Case Study: By Angels Miami — How We Rebuilt a Digital Strategy From a Broken Foundation — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>By Angels Miami: How to Rebuild a Digital Strategy When the Foundation Is Broken</h1> <p>Some cases don't lack strategy.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-by-angels-miami-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/case-study-by-angels-miami-digital-strategy.jpg" alt="Case Study: By Angels Miami — How We Rebuilt a Digital Strategy From a Broken Foundation — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>By Angels Miami: How to Rebuild a Digital Strategy When the Foundation Is Broken</h1> <p>Some cases don't lack strategy.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-by-angels-miami-digital-strategy&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Mon, 04 May 2026 15:31:50 GMT https://www.planmedia.ar/en/blog/case-study-by-angels-miami-digital-strategy 2026-05-04T15:31:50Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-terapia-vac-brand-identity-digital <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-terapia-vac-brand-identity-digital?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/Caso%20de%20%C3%A9xito%20Terapia%20de%20VAC%20Identidad%20de%20marca%20y%20presencia%20digital%20Plan%20Media.png" alt="Case Study: Terapia de VAC — Brand Identity and Digital Presence From Scratch — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>From Word of Mouth to Digital Brand: How We Built Terapia de VAC's Identity From Scratch</h1> <p>Some businesses work well without a brand. Until they don't.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-terapia-vac-brand-identity-digital?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/Caso%20de%20%C3%A9xito%20Terapia%20de%20VAC%20Identidad%20de%20marca%20y%20presencia%20digital%20Plan%20Media.png" alt="Case Study: Terapia de VAC — Brand Identity and Digital Presence From Scratch — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h1>From Word of Mouth to Digital Brand: How We Built Terapia de VAC's Identity From Scratch</h1> <p>Some businesses work well without a brand. Until they don't.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-terapia-vac-brand-identity-digital&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Wed, 25 Mar 2026 11:11:39 GMT https://www.planmedia.ar/en/blog/case-study-terapia-vac-brand-identity-digital 2026-03-25T11:11:39Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-vremont-real-estate-digital-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-vremont-real-estate-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/caso-exito-vremont-estrategia-digital-inmobiliaria.jpg" alt="Case Study: VREMONT — Digital Strategy for Argentina's First Real Estate Network — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span></span></h2> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-vremont-real-estate-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/caso-exito-vremont-estrategia-digital-inmobiliaria.jpg" alt="Case Study: VREMONT — Digital Strategy for Argentina's First Real Estate Network — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span></span></h2> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-vremont-real-estate-digital-strategy&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Wed, 25 Mar 2026 11:09:08 GMT https://www.planmedia.ar/en/blog/case-study-vremont-real-estate-digital-strategy 2026-03-25T11:09:08Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-estercito-store-digital-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-estercito-store-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/Caso%20Estercito%20%E2%80%94%20m%C3%A9tricas-2.png" alt="The Estercito Store Case: When a Strategy Becomes a Relationship" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>There's a metric that doesn't appear in any report but defines whether the work was truly good.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-estercito-store-digital-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/Caso%20Estercito%20%E2%80%94%20m%C3%A9tricas-2.png" alt="The Estercito Store Case: When a Strategy Becomes a Relationship" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>There's a metric that doesn't appear in any report but defines whether the work was truly good.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-estercito-store-digital-strategy&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Wed, 25 Mar 2026 11:02:33 GMT https://www.planmedia.ar/en/blog/case-study-estercito-store-digital-strategy 2026-03-25T11:02:33Z Ezequiel García https://www.planmedia.ar/en/blog/case-study-info-trabajo-legal-brand-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-info-trabajo-legal-brand-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/caso-exito-info-trabajo-estrategia-marca-legal-1.jpg" alt="Case Study: Info Trabajo — Digital Strategy for a Legal Brand — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Some topics seem condemned to be boring.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.planmedia.ar/en/blog/case-study-info-trabajo-legal-brand-strategy?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.planmedia.ar/hubfs/caso-exito-info-trabajo-estrategia-marca-legal-1.jpg" alt="Case Study: Info Trabajo — Digital Strategy for a Legal Brand — Plan Media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Some topics seem condemned to be boring.</p> <img src="https://track.hubspot.com/__ptq.gif?a=7477724&amp;k=14&amp;r=https%3A%2F%2Fwww.planmedia.ar%2Fen%2Fblog%2Fcase-study-info-trabajo-legal-brand-strategy&amp;bu=https%253A%252F%252Fwww.planmedia.ar%252Fen%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Case Studies Marketing Systems Branding Strategy Wed, 25 Mar 2026 10:44:28 GMT https://www.planmedia.ar/en/blog/case-study-info-trabajo-legal-brand-strategy 2026-03-25T10:44:28Z Ezequiel García