---
title: "Case Study: VREMONT — Digital Strategy for Argentina's First Real Estate Network — Plan Media"
description: How we built VREMONT Ricotti's digital presence from scratch with hyperlocal content, founder personal brand, and an audience that grew 10x in two years.
image: https://www.planmedia.ar/hubfs/caso-exito-vremont-estrategia-digital-inmobiliaria.jpg
---

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# Case Study: VREMONT — Digital Strategy for Argentina's First Real Estate Network — Plan Media

by [Ezequiel García](https://www.planmedia.ar/en/blog/author/ezequiel-garcia) on March 25, 2026

[Digital Strategy](https://www.planmedia.ar/en/blog/tag/digital-strategy) [Case Studies](https://www.planmedia.ar/en/blog/tag/case-studies) [Marketing Systems](https://www.planmedia.ar/en/blog/tag/marketing-systems) [Branding Strategy](https://www.planmedia.ar/en/blog/tag/branding-strategy)

# How We Built the Digital Presence of Argentina's First Real Estate Network

The real estate sector has a communication problem that almost no one names.

Every real estate firm says the same thing: experience, trust, results. The message is identical from one to the next. And when everyone says the same thing, no one says anything.

VREMONT Ricotti arrived with something different: a network of 17 associated real estate firms, over 30 years of collective experience, and genuine knowledge of every neighborhood in Buenos Aires. The challenge wasn't inventing a story — it was finding the way to tell it.

---

## The starting point

When we started working together, VREMONT had an almost nonexistent digital presence. 200 followers on Instagram, no clear content logic, and the brand's greatest asset — its network and territorial knowledge — completely invisible to the digital world.

The first thing we did was listen. Not to ourselves, but to the existing audience.

Through Instagram Stories polls, we mapped exactly what people following VREMONT wanted to see. The results were precise: property search (38%), decoration tips (31%), real estate market information (16%), and content about Buenos Aires neighborhoods (15%).

With that, the strategy stopped being a hypothesis and became a system based on real data.

---

## The strategy: three simultaneous axes

### Hyperlocal content by neighborhood

VREMONT's differentiator isn't that it sells properties — it's that it knows Buenos Aires neighborhood by neighborhood. That was the direction content took.

Specific campaigns for projects in Versalles, Monte Castro, and Caballito. Content that talked about the neighborhood before talking about the property. A narrative that positioned VREMONT not as a company selling square meters, but as a reference point in Buenos Aires's urban fabric.

The polls confirmed the geographic focus: Caballito (41%), Devoto (27%), Almagro (18%), and Belgrano (14%) concentrated the most interest. Content went to those neighborhoods.

### Personal branding for Leonel Ricotti

A real estate network is, ultimately, a people business. Trust is built with faces, names, and voices — not logos and slogans.

We created and managed Leonel Ricotti's personal profile as its own channel, with original content that positioned him as a reference in the Buenos Aires real estate market. Videos where Leonel and the team spoke about the market with a relaxed, professional tone — without the forced formality that characterizes corporate communication in the sector.

The result was a brand that felt close without losing authority. That combination is hard to achieve and very hard to copy.

### Email marketing campaigns and complete digital ecosystem

Beyond social media, we designed email marketing campaigns to nurture the existing contact base — property owners, buyers, and referrals — with value-added content about the market and network opportunities.

The goal was clear: have VREMONT present at every stage of the decision process, not just when someone was already ready to buy or sell.

---

## The results

From 200 to **2,100 followers** on Instagram — a growth of more than 10x — with a high-intent audience in a sector where trust is the scarcest asset.

But the most relevant number isn't the follower count. It's what those followers represent: property owners looking to sell, buyers searching for their first apartment, investors evaluating the market. People who arrived because the content built trust, not because they saw an ad.

---

> *"What used to be isolated efforts is now a system that attracts opportunities."* — Leonel Ricotti, VREMONT

---

## Does your business have more value than its current communication reflects?

That's exactly the kind of problem we like to solve.

→ [Book a strategic conversation](https://calendly.com/planmediasocial/agenda-2026) and let's analyze it together.

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![Ezequiel García](https://www.planmedia.ar/hubfs/Eze%20Garcia%20Founder%20of%20Plan%20Media%2c%20an%20international%20digital%20strategy%20consultancy%20based%20in%20France%20and%20Argentina.jpeg)

#### Ezequiel García

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Founder of Plan Media, an international digital strategy consultancy based in France and Argentina. For over 8 years, I've worked with founders, teams, and growing brands — across Latin America, Spain, and Europe — who seek clarity, direction, and systems that work long-term. I don't produce content by default. I design brand architectures.

### Leave a comment:

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---

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©Copyright 2026. All rights reserved

[Plan Media](https://www.planmedia.ar/?hsLang=en)

Un ecosistema creativo para founders modernos · Argentina · Francia

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